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Dynamic: These are what the previous explanation of “messy URLs” really come from. Dynamic URLs are the end result of database queries that provide content output based on the result of that query. The URL ends up looking quite garbled, aka “messy”, and often includes the following characters: ?, &, %, +, =, $. Dynamic URLs are often found as part of consumer-driven websites: shopping, travel, or anything that requires changing answers for many different user queries.
“I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next.”